Why should you use a tool like this when the Facebook Ad Manager gives you everything you need. Well, does it? We will show you why it doesn't.

Hidden Interests is a tool to help you find more interests to target within your Facebook advertising. You see, the interests that are returned within the Facebook Ads Manager, only returns the first twenty five popular interests. That means, your competitors will see the same twenty five results. In order to get the edge on them, you need to target interests that they aren't targeting.

Let's say you're promoting weight loss, using the popular Keto Diet method. Weight loss is a very popular and very competitive niche. It would be very difficult to find keywords that others aren't already using. When you go to the Facebook Ads Manager to create your ad, and enter 'Keto' into the interests box, these are your results.

Keyword
Keto Adapted
Weight Loss (Fitness & wellness)
Ketone
Ketosis
Ketone Bodies
Ketodiet app
Cyclic Ketogenic diet
Kettlebell

And that's it. Eight results. Imagine all the competitors you have for those keywords.

Now, using Hidden Interests, and the same 'Keto' keyword.

Keyword	Size
Nutrient	210126140
Weight loss (Fitness And wellness)	198144860
Health & wellness	135479070
Healthy diet	124556810
Wellness (alternative medicine)	48700240
Low-carbohydrate diet	37452930
Dietitian	34804490
Weight Loss (Fitness & wellness)	33225510
Ketosis	17306230
International Federation of BodyBuilding & Fitness	16849130
Paleolithic diet	14848140
Weight Watchers	14036460
Push-up	12557000
Slimming World	6979280
Field (agriculture)	5210900
Natural bodybuilding	3892560
Diabetic diet	3058510
Atkins diet	2206420
Cyclic ketogenic diet	2095528
Food faddism	1897330
Mediterranean diet	1806930
Low-fat diet	669250
Macrobiotic diet	571990
Size zero	510880
Dukan Diet	339320
Keto Adapted	206385
Zone diet	181510
ALMASED	36250
Robert Atkins (nutritionist)	11420
Stillman diet	3520

That's thirty results.

Now, let's say you want to promote a product related to parenting.

Get to the Facebook Ads Manager and enter 'Parents'. You get 25 results. Most of them are kind of generic. eg: Parents with pre-teens, Parents with teenagers, The New Age Parents

Now, enter Parents into Hidden Interests. You get 121 results, including Smart Parenting, Positive Parenting Solutions, Parenting Styles etc. Most people are looking for solutions, and these niches are definitely wanting a solution. So, instantly you have found plenty of new niches to target.

Whilst doing the research for this article, I found the keyword 'Vegan organic gardening'. Very niche. So niche in fact, that Facebook only returns this one phrase.

Hidden Interests returns eighteen:

Keyword	Size
Vegetarianism	146369140
Environmentalism	79551290
Vegan nutrition	14620676
Miniskirt	11153040
Permaculture	4165180
Raw veganism	3083620
Cyclic ketogenic diet	2095528
Veggie burger	2012760
Agroecology	1805870
Mulch	1667530
Vegan Outreach	1469050
Forest gardening	1184320
Low Carbing Among Friends	808330
Lacto vegetarianism	644140
Vegetarian Society	419160
Vegan organic gardening	160410
Single Moms	41340
weightloss.com.au	7690

Some of the results aren't directly related to Vegan Organic Gardening, so can be ignored, but others like Vegan Nutrition, Agroecology and Vegan Outreach are clearly related. These are keywords and Facebook groups that you wouldn't have found using the facebook ads too.

So, now you know about the benefits of using a tool like this, we will get on to showing you how to use it in the next post.