Why do you need Hidden Interests?

Why should you use a tool like this when the Facebook Ad Manager gives you everything you need. Well, does it? We will show you why it doesn't.
Hidden Interests is a tool to help you find more interests to target within your Facebook advertising. You see, the interests that are returned within the Facebook Ads Manager, only returns the first twenty five popular interests. That means, your competitors will see the same twenty five results. In order to get the edge on them, you need to target interests that they aren't targeting.
Let's say you're promoting weight loss, using the popular Keto Diet method. Weight loss is a very popular and very competitive niche. It would be very difficult to find keywords that others aren't already using. When you go to the Facebook Ads Manager to create your ad, and enter 'Keto' into the interests box, these are your results.
Keyword |
---|
Keto Adapted |
Weight Loss (Fitness & wellness) |
Ketone |
Ketosis |
Ketone Bodies |
Ketodiet app |
Cyclic Ketogenic diet |
Kettlebell |
And that's it. Eight results. Imagine all the competitors you have for those keywords.
Now, using Hidden Interests, and the same 'Keto' keyword.
Keyword | Size |
---|---|
Nutrient | 210126140 |
Weight loss (Fitness And wellness) | 198144860 |
Health & wellness | 135479070 |
Healthy diet | 124556810 |
Wellness (alternative medicine) | 48700240 |
Low-carbohydrate diet | 37452930 |
Dietitian | 34804490 |
Weight Loss (Fitness & wellness) | 33225510 |
Ketosis | 17306230 |
International Federation of BodyBuilding & Fitness | 16849130 |
Paleolithic diet | 14848140 |
Weight Watchers | 14036460 |
Push-up | 12557000 |
Slimming World | 6979280 |
Field (agriculture) | 5210900 |
Natural bodybuilding | 3892560 |
Diabetic diet | 3058510 |
Atkins diet | 2206420 |
Cyclic ketogenic diet | 2095528 |
Food faddism | 1897330 |
Mediterranean diet | 1806930 |
Low-fat diet | 669250 |
Macrobiotic diet | 571990 |
Size zero | 510880 |
Dukan Diet | 339320 |
Keto Adapted | 206385 |
Zone diet | 181510 |
ALMASED | 36250 |
Robert Atkins (nutritionist) | 11420 |
Stillman diet | 3520 |
That's thirty results.
Now, let's say you want to promote a product related to parenting.
Get to the Facebook Ads Manager and enter 'Parents'. You get 25 results. Most of them are kind of generic. eg: Parents with pre-teens, Parents with teenagers, The New Age Parents
Now, enter Parents into Hidden Interests. You get 121 results, including Smart Parenting, Positive Parenting Solutions, Parenting Styles etc. Most people are looking for solutions, and these niches are definitely wanting a solution. So, instantly you have found plenty of new niches to target.
Whilst doing the research for this article, I found the keyword 'Vegan organic gardening'. Very niche. So niche in fact, that Facebook only returns this one phrase.
Hidden Interests returns eighteen:
Keyword | Size |
---|---|
Vegetarianism | 146369140 |
Environmentalism | 79551290 |
Vegan nutrition | 14620676 |
Miniskirt | 11153040 |
Permaculture | 4165180 |
Raw veganism | 3083620 |
Cyclic ketogenic diet | 2095528 |
Veggie burger | 2012760 |
Agroecology | 1805870 |
Mulch | 1667530 |
Vegan Outreach | 1469050 |
Forest gardening | 1184320 |
Low Carbing Among Friends | 808330 |
Lacto vegetarianism | 644140 |
Vegetarian Society | 419160 |
Vegan organic gardening | 160410 |
Single Moms | 41340 |
weightloss.com.au | 7690 |
Some of the results aren't directly related to Vegan Organic Gardening, so can be ignored, but others like Vegan Nutrition, Agroecology and Vegan Outreach are clearly related. These are keywords and Facebook groups that you wouldn't have found using the facebook ads too.
So, now you know about the benefits of using a tool like this, we will get on to showing you how to use it in the next post.